Design Strategies/Tips

According to Thomas-Ross (2013), "A brand is what sets apart and gives value to a product or service that addresses the same need within the marketplace" The most important part of building a brand is identifying who we are, what we do, and whom we serve so that we can develop the right type of information about ourselves building our brand

Design Ideas and Business Development

Comprehensive Solutions for Brand Success

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Episode 30 Small Business Branding 101: The Role of Trade Names

Small businesses are often the backbone of our communities, and one critical aspect of setting up such a business is choosing the right trade name......

8 Keys to Brand Success
Brand Boards

Brand boards allow consistent themes that reinforce your brand message. It includes the name of the business, tagline, and the type of fonts, images, and colors that speak the same message of your brand ideas and culture. These elements are incorporated into the brand assets so the message of your unique feature or offerings to the target audience is reinforced across all communication channels.

Best Business Practices
Digital Assets
Microsoft Word Tips